Enterprise Brand Systems
Omnissa – Building a scalable enterprise brand system that empowers marketing, sales, executives, and event teams to create consistent, high-quality communications.
Building a Global Brand System
Following VMware's acquisition by Broadcom, Omnissa launched as a standalone company with the challenge of establishing an entirely new brand. I partnered with marketing leadership to build the creative systems that would support the company's launch and ongoing growth.
Rather than focusing on individual deliverables, the work centered on creating scalable design systems, reusable templates, and governance that enabled teams around the world to produce consistent, high-quality communications while maintaining a cohesive brand.My Role
I led the creative direction and execution of the brand refresh, partnering with marketing leadership and external vendors to bring the new identity to life across every major customer touchpoint.
Areas of Ownership
Enterprise brand systems
Presentation design system
Executive communications
Global event branding
Creative direction
Agency collaboration
Asset library management
Brand governance
AI-enabled creative workflows
Scope of Work
The brand system extended across nearly every customer and employee touchpoint.
Deliverables included
Enterprise presentation system
Brand templates
Executive keynotes
Sales enablement materials
Marketing collateral
Event branding
Environmental graphics
Digital campaigns
Asset libraries
Swag and promotional materials
Creative toolkits
Brand governance documentation
The Outcome
The enterprise brand system established a scalable creative foundation that enabled teams, agencies, and stakeholders to work more efficiently while maintaining a consistent brand experience. By developing reusable templates, governance, and shared resources, the organization could produce high-quality creative at scale while supporting a rapidly growing global business.
Building Creative Systems at Scale
Instead of approaching every request as a one-off design project, I focused on creating systems that empowered teams to work independently while maintaining quality and consistency. This included scalable presentation templates, shared asset libraries, brand governance, and AI-assisted workflows that improved speed without compromising craft.
