Enterprise Brand Systems

Omnissa – Building a scalable enterprise brand system that empowers marketing, sales, executives, and event teams to create consistent, high-quality communications.

Building a Global Brand System

Following VMware's acquisition by Broadcom, Omnissa launched as a standalone company with the challenge of establishing an entirely new brand. I partnered with marketing leadership to build the creative systems that would support the company's launch and ongoing growth.

Rather than focusing on individual deliverables, the work centered on creating scalable design systems, reusable templates, and governance that enabled teams around the world to produce consistent, high-quality communications while maintaining a cohesive brand.My Role

I led the creative direction and execution of the brand refresh, partnering with marketing leadership and external vendors to bring the new identity to life across every major customer touchpoint.

Areas of Ownership

  • Enterprise brand systems

  • Presentation design system

  • Executive communications

  • Global event branding

  • Creative direction

  • Agency collaboration

  • Asset library management

  • Brand governance

  • AI-enabled creative workflows

Building Creative Systems at Scale

Instead of treating every request as a one-off design project, I focused on creating systems that empowered teams to work independently while maintaining quality and consistency. This included scalable presentation templates, shared asset libraries, brand governance, and AI-assisted workflows that improved speed without compromising craft.

Scope of Work

The brand system extended across nearly every customer and employee touchpoint.

Deliverables included

  • Enterprise presentation system

  • Brand templates

  • Executive keynotes

  • Sales enablement materials

  • Marketing collateral

  • Event branding

  • Environmental graphics

  • Digital campaigns

  • Asset libraries

  • Swag and promotional materials

  • Creative toolkits

  • Brand governance documentation

The Outcome

The enterprise brand system established a scalable creative foundation that enabled teams, agencies, and stakeholders to work more efficiently while maintaining a consistent brand experience. By developing reusable templates, governance, and shared resources, the organization could produce high-quality creative at scale while supporting a rapidly growing global business.

Brand Foundation

Extending the brand from identity into practice.
Helped develop Omnissa’s brand guidelines and created supporting guidance for partner co-branding, events, and other applications.

Presentation System

A scalable system for company-wide communications.
Built and evolved the corporate presentation template and icon library to give teams flexible, on-brand tools for everyday storytelling.

Evolving the system as new needs emerge.
Expanded and refined the presentation toolkit with new components, layouts, and visual tools to support more complex storytelling while maintaining brand consistency.

Presentation Toolkit

Self-Service Templates

Making everyday brand communications easier.
Designed flexible, self-service document templates that enable teams to create polished, on-brand materials without ongoing design support.

Next

Brand Evolution